Spinifex has produced over forty communication pieces for the Westpac Bank and its associated brands, ranging from brand messaging to highly specific internal communications.
ANIMATION: Chris Swar SOUND: Brendan Woithe VOICE: Nathan Page
CLIENT: Westpac AGENCY: Campaign Palace (TVC) PRODUCER: Jo Yates
Spinifex has produced over forty communication pieces for the Westpac Bank and its associated brands, ranging from brand messaging to highly specific internal communications...
Westpac Bank Managers TVC
Spinifex produced the animation sequences for a series of 3 TVC slots for Westpac Bank. Working with the Bank’s new brand guidelines we created a style of 3D animation using nothing but the ‘W’ logo.
The result was a collection of memorable and light-hearted animations that seamlessly integrated with existing footage of bank managers.
Westpac Online Bank Managers animation
Westpac was the first of the big 4 banks to bring back the bank manager in Australia as a reaction to customers' dissatisfaction with impersonal service and their desire to see the return of the local Bank Manager.
Spinifex was commissioned to produce a short animated video for on-line viewing, showing that Westpac understood its customers' concerns and was addressing this by investing in bringing back the bank managers across some 600+ branches in Australia.