Through a relationship that spanned nearly a decade, Spinifex became an integral component of Vodafone’s marketing infrastructure, creating powerful messages for their internal and external audiences.

This incorporated the entire end-to-end communication flow, from tools designed to educate and equip sales and marketing teams right through to retail POS collateral. We worked with every pocket of the organisation, building integrated campaigns that encompassed more than 500 deliverables.

Through a relationship that spanned nearly a decade, Spinifex became an integral component of Vodafone’s marketing infrastructure, creating powerful messages for their internal and external audiences.

This incorporated the entire end-to-end communication flow, from tools designed to educate and equip sales and marketing teams right through to retail POS collateral. We worked with every pocket of the organisation, building integrated campaigns that encompassed more than 500 deliverables.

Over the years Spinifex produced an enormous range of communications tools for Vodafone Australia. These included many videos, spanning product launches, e-learning applications, induction and bran hype reels.

To leverage the extensive communications material produced for Vodafone, Spinifex built a business marketing hub, where stakeholders could access the brand collateral and marketing tools.

The Portal brought together a wealth of material from Spinifex’s long association with the brand. It included an interactive calendar and email templates to generate brand-aligned newsletters and invitations.

CreateMail was an email blaster with customised templates, used extensively for internal ecoms.

The VodaTools in-store touch screen kiosk provided customers with easy access to decisive handset and plan information.

Deployed in over 300 stores across Australia, the VodaTools application supported Vodafone’s retail strategy for 5 years. It was managed through a centralised online Content Management System, providing the Vodafone content experts with ready access to make timely updates in this highly dynamic market.

Customers could browser handset features, compare handsets feature for feature, and compare Vodafone plans against competitors based on their typical monthly usage.

This practical interactive sales utility proved to be an invaluable part of Vodafone’s POS strategy, providing customers with compelling reasons to buy Vodafone.

Over many years Spinifex developed an extensive range of e-Learning interactives for Vodafone. These utilised video and multimedia to enrich the learning experience.

Integration with the Aspen Learning Management System ensured Vodafone HR was able to track individual staff results and status.

A concept room at Vodafone Australia headquarters, showcasing the latest in Vodafone.