Spinifex was engaged by Unwired to develop a brand and communications strategy in the lead-up to the launch of this exciting new technology. We created the brand then designed and executed an integrated campaign that combined the use of  traditional media such as TVC’s and Print with a range of direct, digital channels.

Our extensive experience of leveraging BTL channels to accurately target audiences enabled the development of a sophisticated integrated approach. By successfully exploiting non-traditional channels Unwired achieved it’s target subscriber base over 30% under the budgeted cost of acquisition.