For the US 2009/10 auto show season, Spinifex developed Interactive Wheel Stands for Toyota, providing interactive content to inform customers about a specific vehicle and its position within Toyota’s “Comprehensive Environmental Technology” (CET) framework. The design is clean and intuitive to be consistent with the concept of the vehicles the application is presenting, namely Hybrid, Electric and Future technology vehicles. Customers are able to get access to information quickly in an intuitive way that ensures a small learning curve. There is consistency across the Wheel Stands which allows customers to make easy comparisons of different vehicles under a single experience.