The Scion brand emphasizes the value of customizations, appealing to the younger market with personalized options for its models.

This Interactive gallery was installed into the Scion show kit for the US 2008 motor shows. It included interactive booths where visitors created their own unique artworks by mashing self-portraits with the Scion model of their choice, blending customer and brand.

Artworks were published to a gallery. The whole experience was replicated on the web.