For Scion’s presence at the US 2009/10 auto show season, Spinifex developed an engaging kiosk application which allows the user to interact with their customized vehicle in 3D.  Using polarized 3D glasses the user can reach out and manipulate the vehicle in space, rotating the view and zooming in and out on detail of their interest.  As well as being a novel and fun experience for most customers the system allows the user to really engage with the product.

CREATIVE & PRODUCTION: Spinifex
CLIENT: Scion
AGENCY: GPJ