Spinifex combined world-class design and cutting edge interactive technology at the  2008 Detroit Auto Show.

The Lexus brand and technology galleries immersed the audience in the brand whilst delivering the message that when it comes to luxurious,
environmentally-friendly, Lexus are the true market leaders.

The Lexus Technology Gallery featured four beautifully designed videos (triggered by an interactive touchscreen) that tell the Lexus ‘hybrid technology’ story.

A paper ‘mouse’ embedded with a unique ID code was used by visitors to the Lexus Brand Gallery to trigger AV content. It also able to track user data. This was the first commercial application of this technology globally and enabled a solution at one fifth of the cost of conventional technology.