Project Overview
Lexus’ presentation of their latest hybrid model, the CT 200h, at the 2010 New York Autoshow and at the 2010 Golf U.S. Open required an innovative way to connect to its audience.
The youngest targeted segment in the Lexus range needed an engaging way to learn more about the car and to build anticipation for the upcoming marketing campaign.
Creative
To deliver the relevant information, Spinifex made use of the highly popular and intuitive to use iPod and iPad devices. Clusters of up to 20 iPod devices were
mounted on stands around the vehicle, enabling multiple visitors to interact with the devices at the same time. The content featured fact sheets, photo galleries and videos. The integration of our Lead Capture System enabled us to track interaction and capture early leads for upcoming marketing activities.
Technical
- Synchronous application deployment of over 40 iPod/iPad devices
- Lead Capture System integration
- Remote device monitoring system
