The Spinifex Group was engaged by IBM Australiasia to assist with a wide range of communications objectives, including: Branding, Experience media, Training, B2B pitching, product launches, sales and marketing tools, online environments and literature design.
CREATIVE DIRECTOR: Richard Lindsay 2D: Matt Lock EDIT: Joel Slack-Smith
CLIENT: IBM
The Spinifex Group was engaged by IBM Australiasia to assist with a wide range of communications objectives, including: Branding, Experience media, Training, B2B pitching, product launches, sales and marketing tools, online environments and literature design.
We created a number of keystone deliverables designed to educate and energise partners and internal audiences across Asia Pacific. This work is characterised by strong visual metaphors that wrap the business challenges in engaging and emotive stories. An approach that has proven highly successful in providing a new perspective on the prevailing business challenges, through a format that transcends cultural and language barriers.
