The FIFA Congress is an annual gathering of the worldwide football family, attended by delegates from over 200 countries. The Spinifex Group was engaged to produce striking and inspirational vision packages and branding pieces for the Opening Ceremony celebration held at the Sydney Opera House.

The objective was to provide delegates and guests with a distinctive and positive impression of Sydney and Australia, as well as informing the audience of the 3 Pillars that underpin the FIFA organisation: Touch the World, Develop the Game and Build a Better Future. This was successfully done through a series of meaningful narrative pieces comprising a motion graphics style, developed specifically for a large wide screen at the event.