Spinifex was engaged through Tim Fink Events to create media content for Cisco’s 2008 Global Sales Meeting. Content was created for this highly customised format, screened across 12 wide screen HD screens, totalling 30,000 pixels in width.

8x3D environments were created for the piece, which launched the annual sales conference.

The Cisco Pavilion experience was centred around a theatrette that presented a large, wide screen film, that had to work as the high point for the entire pavilion experience. The brief for the film was broad and challenging: to show how technology will be a seamless part of all our lives in 2030. Our response was to create a fully dramatized movie featuring characters in an extended family in a future Shanghai. We follow their individual stories through a typical day as the networked city around them eases them through a major storm crisis and into their happy family reunion.

The live action filming took place in Shanghai and was directed by a well-known Chinese director, Yang Qingsheng. A challenge was to visualize technology that doesn’t yet exist, and to integrate it convincingly into everyday settings and uses. We created an entire city management environment, centred around a visually complex 3D rendering of the city of Shanghai, which analyses the public and private machinations of the city. These elements required a team of skilled technicians from design to modelling to compositing.