A full immersive seamless 360′ Theme Video that perfectly complimented the technology for China Mobile, exhibiting at an Olympic pavilion in 2008.

The leading mobile services provider in China, China Mobile has the world’s largest mobile network and a mobile subscriber base to match. When it came to exhibiting at an Olympic pavilion in 2008, China Mobile engaged the Spinifex Group to build a totally immersive experiential space, with interactive spaces utilizing user-generated materials inserted onsite in real time.

CREATIVE DIRECTOR: Tom Taylor
2D: Matt Lock, James Schofield, Jamie Tufrey
CLIENT: China Mobile
AGENCY: Pico