Working with the advertising agency Grey Worldwide, the Spinifex Group produced the TV promo for Al Arabiya news channel in 2008.
Overview: Al Arabiya is one of the pioneers of journalism in the Arabic speaking world. It aspires to be the most reliable source of news about the Middle East and caters to audiences all over the world through television and on-line mediums.
Grey Global wrote a really amazing and quite controversial script. It was handed to Spinifex to visualise. Although the client had in mind live footage to tell the story, Spinifex sold them on the idea of creating one long seamless camera move through a world of connected scenes. These scenes were created in 3D with 2D matte painting and had live action composited into each scene.
