ABN AMRO engaged Spinifex to develop a communication strategy for their Global Equity Capital Markets Joint Venture with Rothschilds Bank. Despite the fact the JV was approaching it’s 10th Anniversary, the entity consistently projected mixed messages and was not well understood by the market. To address this situation Spinifex conducted a Global Brand Identity program.
CREATIVE: Spinifex
CLIENT: ABN AMRO Rothschild
ABN AMRO engaged Spinifex to develop a communication strategy for their Global Equity Capital Markets Joint Venture with Rothschilds Bank. Despite the fact the JV was approaching it’s 10th Anniversary, the entity consistently projected mixed messages and was not well understood by the market.
To address this situation Spinifex conducted a Global Brand Identity program. The program included a research component with workshops held in Europe and Asia.
Outcomes - Brand-aligned marketing collateral
The project resulted in a global rollout of the new brand across all touch points including:- A Corporate Video - positioning the JV and its achievements
- PowerPoint brand templates - Delivering brand consistency across all presentations
- Media and print collateral - various publications showcasing the 10 year JV
- Public Website - Public JV profile with extensive access to content via secure Content Management System.
- Asset Management Portal - Extensive library of PowerPoint templates and slide decks and media assets, accessible via secure connection for all offices. Included a Document Assembly Engine to allow staff to assemble their own PowerPoint decks by selecting individual decks and slides from the library.
